Martha Stewart Collection Whiteware China Program for Macy’s

Creative Direction Gael Towey, Product Design by Hillary Blumberg, Photography by Gentl and Hyers

Martha Stewart Collection Kitchen Utensil Program for Macy’s

Creative Direction Gael Towey, Product Design by Hillary Blumberg, Photography by Gentl and Hyers

Martha by Mail Covers

Creative Directors Deborah Bishop and Fritz Karsh, photographs by: Holiday 2001 by Sang An, Summer 2002 Anna Williams

Martha Stewart Fine China Collection for Wedgwood, Mix and Match Transferware Pattern at Macy’s

Martha Stewart Collection Bed and Bath for Macy’s

Product Design by Julie Sanderson, Photography by William Abranowicz

Martha Stewart Collection Bed and Bath for Macy’s: Faux Bois towels

Product Design by Julie Sanderson

Martha Stewart Signature Furniture Catalogue

Furniture designed by Martha Stewart Living Omnimedia, Cover Photograph by William Abranowicz

Martha Stewart Signature Furniture Catalogue

Furniture designed by Martha Stewart Living Omnimedia, Photography by William Abranowicz

Martha Stewart Signature Lighting

Martha Stewart Signature Rug with Safavieh

Rug designed by Stephen Doyle, 2008

Martha Stewart Signature Rug with Safavieh

Rug designed by Kevin Sharkey

Martha Stewart Signature Furniture Catalogue

Furniture designed by Martha Stewart Living Omnimedia, Photography by William Abranowicz

Martha Stewart Kitchens with Home Depot

Product Design by Martha Stewart and Kevin Sharkey

Martha Stewart Kitchens with Home Depot

Product Design by Martha Stewart and Kevin Sharkey after Gael Towey and Stephen Doyle’s kitchen

Kmart Paint colors

Created by Martha Stewart Living Omnemedia, 1997

Home Depot Paint Colors

Created by Martha Stewart Living Omnemedia 2010

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The how–to DNA from Martha Stewart Living magazine informed the approach to product design for the Martha Stewart brand. Functionality and usability were the primary design principals. Classic forms, simple shapes and beautiful colors that were easy to live with were emphasized. Packaging was designed to capture your attention in a mass-market store environment with few sales people to help the shopper navigate. An in-house team experienced in hard home and textile design designed the products. Doyle Partners designed the packaging for the Kmart products and the initial launch of the Macy’s products.

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